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X760 (2015-현재) · 2.0T AWD 자동

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2026. 10. 18. 작업

난이도 & 준비물

난이도 쉬움⏱ 예상 30~60분🔧 잭스탠드

증상

CaptainScarlet1967 said: Still struggling to establish what the Jaguar name actually stands for in this day and age.The marketing campaign that was deliberately intended to shock a couple of years ago suggests it was all about ditching the previous audiences of absolute traditionalists on the one hand and enthusiasts (some of whom may also have been traditionalists) who wanted to be a bit different with their choice of performance to style to heritage ratios, in favour of a new audience that considers itself sassy, chic and fashion and interior design conscious. It is evident by the pastel pi

처리 내용

CaptainScarlet1967 said: Still struggling to establish what the Jaguar name actually stands for in this day and age.The marketing campaign that was deliberately intended to shock a couple of years ago suggests it was all about ditching the previous audiences of absolute traditionalists on the one hand and enthusiasts (some of whom may also have been traditionalists) who wanted to be a bit different with their choice of performance to style to heritage ratios, in favour of a new audience that considers itself sassy, chic and fashion and interior design conscious. It is evident by the pastel pink colour and font.The thing is, there are endless EVs being churned out that all exude the same designs and appearances, marketing 'philosophies' and brand mantras.Omoda could have released this and written Jaecoo on the front in place of Jaguar and nobody would have noticed.If we need a comparison of a brand relaunch that has gone well then I would suggest MG: whilst not limited to performance or spirited driving like before, you've got cars of all budgets, sizes, types and performance ranges, most (if not all) of which look good. Jaguar, meanwhile, has arguably become irrelevant and is simply holding on to its name: "but remember, it's a Jaguar, and look, there's an even a leaper facing the wrong way just to remind you."Which would you say was closest to true?1. This looks like absolutely nothing else. And it’s got 1000bhp. 2. This looks like one of the endless EVs being churned out that all exude the same designs and appearances, marketing 'philosophies' and brand mantras.Exactly.

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